Large “do” art
Green work art
- The signature art should never be used as a headline or to replace text.
- It is a distinct piece of art, never to be used as part of a graphic unit with the wordmark or any other College identifier.
- Tag art is always “attached” to an edge or a line within the overall layout, and it is always shown in the vertical position. In print or electronic communications, it should never dominate the design of the layout. It will be omnipresent, but subtle and therefore proportionately small given the size of the overall piece of communications. It should appear only once in any given printed piece.
- Large “do” art can dominate the design of the layout and should be used when a bolder approach to Do Great Work is intended. It is to be used as a graphic element with other College branding. Consult the office of Communications & Marketing to determine when it can be used on a piece.
- Line art consists of three words that should always remain intact. It is to be used as a graphic element with other College branding. Consult the office of Communications & Marketing to determine when it can be used on a piece.
- Green work art is not meant to replace the Do great work signature but to be used with it in order to celebrate our commitment to sustainability.