Communications are key to the success of Gettysburg College, and it is important that all College constituencies provide a consistent tone and image when communicating with audiences.
The College's Marketing Committee has developed a comprehensive Graphics and Brand Standards Guide, which is intended to serve as a comprehensive resource for the development of communications, marketing, and the many other outreach activities that connect the College community to audiences near and far.
This guide provides the language to strengthen College communications. It provides instructions for incorporating the brand promise, the brand signature, and the College's wordmark into communications materials. Typographic standards and a color palette are also provided, as are key messages that define our brand.