The College seal is the formal identifier for Gettysburg College. It may not be used by any department, office, entity, or organization that is part of the Gettysburg College community, but is limited to official documents from the President's Office such as commencement materials, contracts, diplomas, or awards.
Versions and variations of the seal
The previous College seal had only one version with four color variations, black, blue, orange, and a combination of orange and blue. The new seal has three versions representing three levels of finish. The two simpler versions of the seal also include three additional color variations, black, orange, and blue, as shown in the diagram below.
Full color seal with clouds is the preferred version of the seal to be used. It includes details such as architectural ornaments on the cupola and clouds in the background.
Refined full color seal is a slightly modified version of the full color seal with clouds. Instead of clouds it has a blue gradient in the background. This version of the seal can also be used in black, orange, or blue. Simplified full color seal is the simplest of the three in terms of design. It has fewer architectural details on the cupola, in addition to not having clouds in the background. This version of the seal can also be used in black, orange, or blue.
Having three versions of the new College seal is necessary because constraints in reproduction methods limit the use of the full color seal with clouds. Refined and simplified versions of the seal with additional color variations give flexibility, and help the College to build a robust brand over a wide range of applications.
Which version of the seal to use
Although the full color seal with clouds is the preferred version, any of the nine seals shown on the previous page is acceptable. Which version of the seal to use depends on the types of applications and how the seal would be reproduced. In general, print publications offer the best reproduction quality. Applications such as a lapel pins and finishing methods such as embossing can only reproduce a limited amount of detail.
If you are working with the Office of Communications & Marketing, the in-house designers will help you pick which version or variation of the seal to use based on your needs. If you are working with outside printers or fabricators, please contact their designers or sales representatives to get their recommendations.
Where to use the seal
Usage of the College seal should be limited to official documents only. In general, the use of the College wordmark and identifying signatures is the preferred branding mark. General publications, such as flyers, posters, or brochures, should only use the College wordmark. The seal should not be used in print advertising.
How to use the seal
The seal is to be used in place of the wordmark when necessary. Generally, it should not be placed on the same page of a publication as the wordmark or any other Gettysburg College logo. The seal should not be placed in close proximity to any text or graphic that will affect the readability of the seal. Please follow all recommendations included in this guide regarding the use of the seal. These guidelines were developed as part of Gettysburg College's overall marketing strategy to build a robust brand image for Gettysburg College that presents the College professionally and consistently.
Color of the seal
The College seal can only be used in full color, black, orange (PMS158), or blue (PMS294). No other color or combination of colors can be used.
Size of the seal
Please use one of the following standard sizes for the seal based on your needs. Do not make the seal larger than necessary. The full color seal with clouds should be no less than 1.75" in diameter. The refined full color seal should be no less than 1.5" in diameter. And the simplified full color seal should be no less than 1.25" in diameter.
Recommendations included in this guide are for the general use of the seal. These guidelines do not cover every application where the College seal will be used. Please contact the Office of Communications & Marketing if you have a specific application where the seal may need to be used differently. The in-house designers will help you find a solution that is best suited for your needs.
Please contact the Office of Communications & Marketing if you need the artwork for the seal or have questions about how the seal should be used for your application or project. Artwork can be supplied on CD-ROM or electronically as JPG, GIF, PNG, TIF, EPS, or PDF files in positive and in the sizes listed above.
If you are working with an outside printer or fabricator, please ask them which version or variation and size of the seal they believe will reproduce the best for your applications.
Please note, you will not be able to open EPS files on your computer unless you have professional design software such as InDesign or Illustrator.