Title/Dept: Executive Director of Communications and Marketing, Communications and Marketing
Campus Box 2447
300 North Washington St.
Gettysburg, PA 17325-1400
Phone: (717) 337 - 6829
BA Gettysburg College, 2000
Paul Redfern was promoted to Executive Director of Communications and Marketing at Gettysburg College in June 2011. He is responsible for managing the Office of Communications and Marketing and for staffing, and implementing a comprehensive communications and marketing program that will enhance the College’s visibility and reputation as well as promote greater understanding and support by effectively presenting and interpreting the College’s distinctions, achievements, aspirations, needs, and values to all members of the College community and to the general public.
During the 2010-11 year he served as Director of Web Communications and Marketing responsible for developing an integrated marketing plan as well as coordinating print and digital marketing campaigns for the College.
From June 2006 until June 2010 he served as Director of Web Communications and Electronic Media at Gettysburg College. He provided leadership and support to the College community through the development and implementation of the web, electronic communications, and video as well as social media and Web 2.0 initiatives. He previously was Assistant Director of Admissions and Coordinator of Electronic Media at Gettysburg College, where his duties focused on admissions communications and technology. Prior to that, he worked for two years in the Athletic Department at Gettysburg, serving as Assistant Basketball Coach.
He is active in numerous professional organizations including as a member of the Board of Directors for (CUPRAP) the College and University Public Relations and Associated Professionals. He has served on the (CASE) Council for the Advancement and Support of Education District II conference executive committee and board as well as the conference marketing and program committees. He previously has served on the Technology Committee for (PACAC) the Pennsylvania Association for College Admissions Counseling.
Paul and his wife Leigh-Anne reside in Gettysburg, PA and have two sons and one daughter. He is a former member of the Upper Adams School District Board of Directors and the Canner Educational Fund Advisory Board on which he served as President for two years.