The integrated marketing and brand program at Gettysburg College started in 2001 with the development of the new college wordmark and the interest in placing an emphasis on the consistency of college communications. With its size and scope, we realize that there is need to talk about the College in consistent ways that help all of our audiences understand our unique strengths and contributions. The College worked with Cognitive Marketing through a voicing process in 2003 to develop the Gettysburg brand.
A strong communications plan is multifaceted, integrated, and employs many techniques to increase the visibility of an institution. The plan must be a dynamic document that allows for flexibility, yet stays the course regarding mission and messages.
The integrated marketing plan at Gettysburg has three main objectives:
- Enhance the national visibility and academic reputation of Gettysburg College.
- Recruit and retain the most academically talented and diverse students.
- Meet goals for fundraising and engagement of alumni, parents, and friends.
- Gettysburg College has a strong academic tradition
- Our historic location inspires passion for responsible citizenship and leadership
- Distinctive programs set us apart from other liberal arts colleges
- Students are engaged: they see a need and fill it
- Successful outcomes are a hallmark of a Gettysburg education
The marketing committee is charged with developing and maintaining the integrated marketing plan for Gettysburg College. The committee is also charged with developing policy and assessing the effectiveness of marketing strategies.
The office of communications & marketing coordinates the operational details of these three main objectives. For more information on marketing at Gettysburg College contact Paul Redfern, Executive Director of Communications & Marketing.