PUBLICATIONS

Steering a Multigenerational Team to Success Are you creating the conditions to help your staff thrive? Currents magazine, a publication of (CASE) the Council for Advancement and Support of Education (November/December 2013): 11-12. Redfern wrote a piece about leading multigenerational teams.

"It's in Generation Y's hands to make an impact now"Paul Redfern '00, executive director of communications & marketing at Gettysburg College, wrote an op-ed about his time on the Upper Adams School District Board of Directors. In the article, which appeared in the Nov. 19 edition of the Harrisburg Patriot-News, he encouraged members of his generation to get involved in public service.

"Get Out and Communicate" Campus Technology, (March 2006): 58. This article provides advice to those taking charge of web communications at their institutions.

IN THE MEDIA

"Avoiding Olympic spoilers is a sport of its own" Associated Press, (August 1, 2012) Paul Redfern was quoted in Associated Press story on avoiding Olympic spoilers on twitter.

"Access Granted: What's your institution's mobile strategy?" Currents magazine, a publication of (CASE) the Council for Advancement and Support of Education (April 2012) Redfern was featured in an article on mobile technology.

"Analytics: The Holy Grail of Social Media?" University Business, (June 2011) This article provides provides information about colleges that measure social media results. Paul Redfern is quoted talking about Gettysburg College's efforts.

"Web 2.0 for Recruiting & Retention" Campus Technology, (January 2009) This article provides provides information about colleges that take advantage of Web 2.0 and social networking tools in their recruitment and retention efforts. Paul Redfern is quoted talking about Gettysburg College's efforts.

"Building a strategy to support Podcasting" Wired Communities Podcast Series December 19, 2006.
Wired Communities interviews educational leaders who are using internet technology to better serve their constituents

View coachfern's profile on slideshare

PRESENTATIONS

  • "Developing a Content Strategy to Support Brand EDU" Presented a case study as part of the Advanced Marketing Session November 2013 American Marketing Association Symposium on Higher Education
  • "New Social Media Platforms: Should you be (P)interested?" Track Session March 2013 CUPRAP Annual Conference
  • "Brand Consistency during Presidential Transitions" Paper Session October 2012 American Marketing Association Symposium on Higher Education
  • "Brand Consistency during Presidential Transitions" Track Session January 2012 (CASE) Council for the Advancement and Support of Education District II conference
  • "Social Media Panel Discussion" Track Session October 2011 (AFP) Association of Fundraising Professionals Central PA conference
  • "Synergy, Enthusiasm, and a Great Opening Line are the Keys to a Successful Integrated Plan" Track Session February 2011 (CASE) Council for the Advancement and Support of Education District II conference 
  • "Integrating Social Media and Mobile Marketing Programs" Track Session July 2010 (STAFF) Sharing the Annual Fund Fundamentals Annual Conference
  • "Social Media: Legal and Policy Issues " Track Session March 2010 CUPRAP Annual Conference
  • "Integrating a Social Media Program" Workshop March 2010 CUPRAP Annual Conference
  • "Social Media and Third-Party Sites: How to Create a Strategy to Take Advantage of Them" Faculty Session April 2009 CASE Communications, Marketing, & Technology Conference
  • "How to Build, Maintain, and Assess an Institutional Web Strategy" Faculty Session April 2009 CASE Communications, Marketing, & Technology Conference
  • "What can higher ed learn from Barack Obama?" Track Session March 2009 (CASE) Council for the Advancement and Support of Education District II conference
  • "How to build, maintain, and assess an institutional web strategy" Track Session March 2009 (CASE) Council for the Advancement and Support of Education District II conference
  • "What Does a Web Enterprise Services Strategy Entail?" Poster Presentation October 2008 Educause National Conference
  • "Benchmarking and Assessing Your Web Strategy" Poster Presentation October 2008 Highedweb conference
  • "CRM Patterns, Puzzles & Prose: Bridging the gap for internal audiences" Track Session October 2008 Highedweb conference
  • "Benchmarking and Assessing Your Web Strategy" Faculty Session April 2008 CASE Communications, Marketing, & Technology Conference
  • "Personalizing the Web: How do Portals and Web Sites Connect?" Faculty Session April 2008 CASE Communications, Marketing, & Technology Conference
  • "The CRM evolution at Gettysburg" Track Session February 2008 Open Minds dotCMS user conference
  • "Technology alphabet soup CMS, e-communication tools, CRM, portals, online communities, and web 2.0 what you need to know to maximize their impact on your institution." Track Session January 2008 (CASE) Council for the Advancement and Support of Education District II conference
  • "Integrating CMS and CRM at Gettysburg An Open Source Vision Realized" Track Session October 2007 Highedweb conference
  • "Sustaining a Web Redesign One Year and Beyond..." Poster Presentation October 2007 Highedweb conference
  • "Web Redesign and Implementing an Open source CMS: A Collaborative approach" Track Session July 2007 (AACRAO) American Association of Collegiate Registrars and Admissions Officers Technology Conference
  • "Gettysburg Web Enterprise Services: An Open Source Vision Realized" Track Session June 2007 Portal Conference