The Gettysburg College Brand

The College recently completed a branding exercise and established a positioning statement, brand promise and a brand signature. Approved by the Board, these brand tools represent some of the many strengths of Gettysburg College. 

Positioning Statement

Gettysburg College is a college deeply rooted in the American experience. It was born of democratic values, strong optimism, and the firm conviction that only a liberal arts education fully awakens and prepares people to lead lives of enlightened contribution to a free society. Gettysburg stands as witness and authority to the depths of devotion required to confirm the nation and continue perfecting its promise. This unique perspective has long shaped and strengthened the College's development as an academically superior institution, modern in facility and pedagogy, honoring of service to others, and committed to the preparation of the whole person. Gettysburg College is a highly motivated community of students, faculty, and administrators who come together in this place to build in each other a passion and capacity for the responsibility of citizenship and the opportunity of leadership, within a community, a nation, and a world.

Our Promise

We prepare students to lead energetic, engaged, and enlightened lives.

Our Signature Line

"Do great work" captures the aspiration and commitment of the Gettysburg community.