What do Nike-brand sneakers and a hijab have in common?
Both are put on full-display in Nike’s new, now viral, ad campaign, featuring Muslim women athletes. Controversial, as it represents a fusion of American and Muslim cultures in a way that has not previously been reflected in mainstream media, the ad may provide a catalyst for an important discussion about how Muslim women are represented in society.
Invested in this discussion is Gettysburg College Anthropology Prof. Amy Evrard, who works to educate her students in an attempt to change a narrative of fear and judgment against women in the Muslim world.
“I think it's so important for students today, who are going to be the future of this world, to know something about women and Islam, and know what questions to ask about stereotypes of women and Islam that are seen in the media and elsewhere,” she explains.