“Our culture has changed—over decades, over generations, but especially since the 1960s. We’re now more informal than we used to be, more spontaneous, more widely creative, and far more diverse,” said renowned music writer, teacher, and consultant Greg Sandow. “That’s not good for classical music, an art form that features musicians in formal dress [performing] masterworks from centuries past over and over.”
Sandow was keynote speaker at the Sunderman Conservatory of Music’s Symposium this past February, which looked for new direction amid the shifting demographics, tanking ticket sales, and disappearance of the classical canon impacting the music community today.
So when the cornerstone of music conservatories is the classical tradition, and that tradition no longer resonates with audiences as it once did, what do you do?