With more than 280 million members worldwide, it is hard to argue with LinkedIn’s claim to be the “world’s largest professional network.” It's also the best place to connect with the Gettysburg Network digitally—nearly 8,000 Gettysburgians have joined the Gettysburg College Professional Network on LinkedIn.
Standing out in the LinkedIn crowd can be challenging, but fortunately, we have a Gettysburg College insider to help. Katherine Cornock Terhune ’07 is a senior relationship manager at LinkedIn. In fact, the former corporate recruiter was found on LinkedIn by LinkedIn and has been advising clients on their social recruiting strategies since 2013. In addition to the webinars she has presented for Gettysburgians, Terhune answered some frequently asked questions about navigating the professional networking site, and even offered a few tips and tricks to help give your profile an edge.
Q: Is LinkedIn a means for a job search or a “set it and forget it” résumé tool?
A: LinkedIn is NOT a job board. It is a place to develop as a professional. When talking to people who are new to LinkedIn, I compare it to a professional conference. You go there to gain information, meet others, and exchange ideas.
I suggest people download the LinkedIn app and check it as part of their normal social media “check in.” Check Instagram, check Facebook, check LinkedIn. Also look at Pulse, the LinkedIn news feed. It gathers posts from influencers and publishers and groups them by topic, so you can follow any number of interests, professional development topics, or industries.