The saying “you get what you pay for” is as true when it comes to building a great faculty as it is everywhere else. Gettysburg cannot expect to attract or retain the best professors if they can find similar positions elsewhere offering higher salaries. Currently, the College lags behind peer institutions in what it is able to pay its faculty members. If this gap is allowed to widen, the quality of a Gettysburg education could be in danger of eroding. Furthermore, if Gettysburg cannot provide rewards and incentives for exemplary performance, the motivations for excellence are at risk of diminishing, and with them the quality of teaching. With greater endowment for faculty support, the College has an opportunity to sustain and nourish its talented faculty members—and, in doing so, to make Gettysburg even more attractive to new professors who seek a community of the highest caliber.