Barbara Fritze, the Vice President for Enrollment Management at Gettysburg College, was featured in a September 25 University Business article on the partnership between finance and enrollment.
From University Business:
Gettysburg College (Pa.) Vice President for Enrollment Management Barbara Fritze, indicates that the partnership with the CFO “needs to be every enrollment manager’s number one priority. Successful enrollment managers know the value of collaboration.” It’s a collaboration that, Fritze believes:
Engages faculty, students, parents and alumni in the admissions program;
Educates key campus constituencies on the enrollment traditions and future challenges, and
Enables college committees and boards of trustees to understand enrollment policy decisions.
However, she adds, “there is no stronger partner and co-collaborator than the chief financial officer. In today’s challenging economic environment and changing higher education landscape, every enrollment manager needs the strategic thinking, insight, and partnership of a CFO.”
… building a five-year enrollment model outlining projected discount rates without having the CFO’s support.
… changing financial aid packaging parameters or merit scholarship levels without understanding the impact it would have on the budget.
… balancing total enrollment, off-campus enrollment study abroad costs, and upperclass retention rates without engaging the CFO in dialogue.
… navigating the economic downturn without considering external market assumptions from the financial markets.