An article published by University Business, a higher education magazine and online news source, touted the College's Communications and Marketing staff's use of mobile technology to increase the reach of the College's message. Executive Director of Communications and Marketing Paul Redfern was quoted about the importance of mobile technology in their work.
From University Business:
The entire 12-person communications and marketing staff at Gettysburg College in Pennsylvania is equipped with mobile devices in an effort to get the school’s message out more efficiently—and not miss any important campus moments.
Communications staffers were able to choose between iPhone and Android devices. Along with the cellular plans, “it’s not an insignificant investment we make each year,” says Paul Redfern, executive director of communications and marketing.
“If someone is out on campus and sees something that’s interesting and cool that we should have a photo of, I want them to have a smartphone in their pocket—I don’t want them to have to go find a camera,” Redfern says.