Brand Guide


OUR BRAND TELLS OUR STORY—ONE OF CONSEQUENCE THAT TAKES HOLD IN OUR HEARTS AND ENRICHES OUR MINDS.

Great brands are deeply rooted in the personal. The Gettysburg College brand is enduring —for nearly two centuries our education, and our desire to Do Great Work, has been believed, experienced, and championed by our people. Our shared Gettysburg experience is our brand. It connects us to one another, forever connects us to Gettysburg, and reminds us of the impact A Consequential Education can have in our communities and in the world.

Every person who comes through Gettysburg College helps to shape and strengthen our story. This guide defines the basic elements and usage rules for a unified identity system for the Gettysburg College brand. Adopting them and adhering to them is essential for maintaining a clear, consistent identity that represents Gettysburg College in its very best light. 

This guide is a living document and will continue to evolve as the brand evolves. As such, it is subject to periodic updates. Please check to ensure that you are working with the most current version of the guide.

If you would like to partner with us, please fill out a request form. For other inquiries or consultations, please contact us at branding@gettysburg.edu.