Grounded in nearly 200 years of impact, Gettysburg College’s visual identity was shaped from a collaborative process that brought together our people, our history, and the values that unite us as Gettysburgians.
Gettysburg College has always been a place that rises to meet the moment—a place where opportunity sparks meaningful action, and where students are empowered to lead lives of consequence. Today, that proud tradition continues with the reveal of our updated look.
For the first time in over two decades, Gettysburg College debuts a renewed visual identity—one that honors our storied past, while building on our ambitious vision for the future.
Our enhanced visual identity was informed by a thorough look back at the identities of our nearly 200-year history, and feedback from hundreds of representatives across our College community and beyond, including current students, prospective students, faculty, administrators, support staff, alumni, trustees, and more. The collective input, thoughtful insights, and deep expressions of love and care helped to evolve our identity in a way that is distinctly Gettysburg.
Gettysburg College wordmark
At the heart of our new visual identity is an elevated wordmark. The timeless design, featuring clean and elegant typography, pays homage to our hallmark liberal arts and sciences education through its traditional Serif letterforms. In the new wordmark, “Gettysburg” and “College” share equal presence, just as our students find equal meaning in the distinctiveness of our location and the transformative power of our education.
Gettysburg G
Complementing the wordmark is the introduction of the Gettysburg G—a distinctive standalone mark that draws inspiration from our people and place. The Gettysburg G delivers versatility in digital, print, and environmental spaces. Its unique design—leveraged in an 1832 lockup, as well as in traditional and outlined variations—reflects the loyalty and determination of generations of Gettysburgians who call our campus home.
Athletic G
The Athletic G—affectionately known as the Split G—has long been a beloved icon of Gettysburg students and alumni. Its classic block letterform exudes strength and school pride, making it the ideal symbol of our Bullets athletic program. With the emergence of social media in the mid-2000s, the College adopted the Athletic G as a temporary institutional mark. Our new visual identity returns the Athletic G back to athletics—where it will continue to be sported by our Bullets teams and fans for years to come.
Gettysburg College seal
The Gettysburg College seal—reserved for use by the Board of Trustees, the Office of the President, and on our most formal occasions—has been refined to ensure greater clarity and flexibility. While longstanding elements such as the Cupola, American flag, and decorative beading remain prominent, the updated seal introduces new laurel framing. Representing victory, honor, and academic achievement, the laurels embody our College’s values and mirror the design found in the rotunda flooring of Pennsylvania Hall, where students process during Opening Convocation and Commencement—bookending their journey as Gettysburg students.
A special thank you
We extend a special thanks to the many individuals, boards, and councils who offered their time and perspective throughout our design process. Your voice and contributions helped ensure our renewed visual identity reflects the excellence of our entire Gettysburg College community.
Explore Gettysburg College’s updated visual identity.
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Posted: 07/23/25