Brand Standards

It is important to remember that great brands are deeply rooted in the personal. A brand becomes great when it is personally experienced, consumed, and believed in by people who are willing to personally champion the brand. We encourage you, therefore, to personalize the use of this guide. Consider it a framework upon which to build your own communications. Add to it your own anecdotes, stories, and experiences that exemplify the best of the College, perhaps a testimonial from a parent, a student accomplishment, or a recent team achievement. Select those examples that will resonate well with the particular audiences with whom you interact.

Gettysburg College has established an integrated marketing plan to help support the brand with three key objectives and five key marketing messages:

Marketing Objectives

• Enhance the College’s national visibility and academic reputation
• Recruit and retain the most academically talented and diverse students
• Meet goals for fundraising and engagement of alumni, parents, and friends

Key Marketing Messages

• Gettysburg College has a strong academic tradition.
• Our historic location inspires passion for responsible citizenship and leadership.
• Distinctive programs set us apart from other liberal arts colleges.
• Students are engaged: they see a need and fill it.
• Successful outcomes are a hallmark of a Gettysburg education.

Promise Statement

Gettysburg College prepares students to be leaders and active citizens in their professions, communities, nation and the world.

DO GREAT WORK

At Gettysburg College, learning often means doing — doing everything. Talk to our students and ask them what they do. They’ll tell you about their discoveries — how they tried rock climbing, spent a semester in Japan, or ran for Student Senate. They’ll describe how they discovered that they are debaters, biologists, performers, fluent Spanish speakers, peer advisers, and team captains. Talk to them enough and you’ll quickly see that this is a campus of doing.

Why do? Do enough and something happens. Do enough and you start to develop lifelong friends, expertise, mastery, valuable skills, and leadership. There’s a method to all our doing madness at Gettysburg — it’s how we inspire students to do well and with passion, to do with excellence and purpose, and to strive to be great.

Why be great? Because there’s serious work to be done. In November of 1863, Abraham Lincoln came to Gettysburg to honor those who had died in battle. Lincoln encouraged his audience to look forward and asked for their dedication to the “unfinished work” that was still ahead — the great work of securing and advancing democracy and lifting the nation out of conflict.

The great tasks before us are different. Our world needs a new generation of thinkers and doers who care about making great progress. We need to be inspired by dedicated judges, doctors, scientists, leaders, teachers, mathematicians, entrepreneurs, technologists, managers, artists, and others. At Gettysburg, we believe that the education we provide prepares students to be great and to do great work. Will you dare to reach for something truly great? Do you want to be part of finishing the unfinished work of our age?

At Gettysburg, we’re here, all of us, to do great work.

Work that dazzles.

Work that matters.

Work that changes the world.

Gettysburg College has a strong academic tradition

• Highly selective, national college of liberal arts and sciences
• 100 percent of tenured faculty have a PhD or terminal degree
• 9 to 1 student/faculty ratio with an average class size of 17
• Gettysburg College is the right size for breadth and depth of offerings, but small enough to facilitate close student-faculty collaboration
• 65 majors, minors, and programs with a strong interdisciplinary focus
• First-year seminars
• CPS Summer Fellowship Experience - international community-action experience; Mellon research scholars
• Annual academic research colloquium
• Strong in the sciences — Goldwater Scholars
• Increasing number of Fulbright Scholars among students and faculty
• Accomplished faculty are expert teachers, researchers, and scholars
• Faculty have received more than 50 National Science Foundation (NSF) and National Endowment for the Humanities (NEH) grants
• Three Rhodes Scholars, Nobel Prize winner, Newbery Medalist
• Strong faculty publishing record
• Nearly 60 percent of the students study abroad in their four years
• Every student has a capstone experience
• Academic Honor Code since 1957

Our historic location inspires passion for responsible citizenship and leadership

• The Battle of Gettysburg swept through the campus
• Pennsylvania Hall served as a hospital during the Battle of Gettysburg
• The First-Year Walk replicates the 1863 walk to the cemetery to hear Lincoln deliver the Gettysburg Address
• David Wills, an 1851 graduate of Pennsylvania (now Gettysburg) College, invited President Lincoln to deliver “a few appropriate remarks”
• Dwight David Eisenhower, trustee and friend of Gettysburg College
• Eisenhower Admissions House served as office for former president
• Today, close proximity to four major urban cultural centers in the Northeast -- New York City, Washington D.C , Baltimore, and Philadelphia – provides academic and co curricular opportunities

Distinctive programs set us apart from other liberal arts colleges

• Civil War programs: Civil War Institute and Civil War Era Studies, Gettysburg’s living connection to history
• Eisenhower Institute for Public Policy and Leadership, first-person politics in D.C. and Gettysburg
• Garthwait Leadership Center, building skills intellectually and experientially
• Sunderman Conservatory of Music, three rigorous majors, liberal arts richness
• The Gettysburg Review, a prize-winning, professional literary journal

Students are engaged: they see a need and fill it

• Co curricular leadership opportunities
• Center for Public Service
• Civil War Institute Fellows
• Eisenhower Institute Fellows
• Garthwait Leadership Center Leadership Mentors
• 13 musical performance groups
• Active theater groups
• More than 120 clubs and organizations
• Theme houses
• Campus Kitchens was one of the first 12 college/university programs that collect and distribute unused food to local social service agencies
• Student-run organic garden
• Gettysburg Recreational Adventure Board (GRAB)
• Strong NCAA D-III athletic program with 24 varsity sports

Successful outcomes are a hallmark of a Gettysburg education

• 80 percent of Gettysburg students graduate in four years (38% national average)
• 95 percent of Gettysburg students are either employed or in grad school within one year of graduation
• 43 percent of alumni have advanced degrees within five years of graduating
• Gettysburg College ranks 51^st among 662 Baccalaureate Colleges in terms of the number of alumni with research doctorates
• 30,000 alumni create a strong career network